Jessica Alba's Honest Co. Cuts Its Valuation in New Funding Round

[ghostParticipant]

http://fortune.com/2017/10/05/jessica-alba-honest-company-valuation/

I was always a bit skeptical of their previously sky high valuation. The lawsuits definitely haven’t helped.

We all remember what happened to Elizabeth Holmes and Theranos. Let’s see how things turn out for Jessica Alba and The “Honest” Company.

[MarketWatcherParticipant]

Has not gone well from the beginning. I am surprised it is even still in business.

ghost wrote:

The lawsuits definitely haven’t helped

Just the tip of the iceberg on this one. “The company’s new Series E stock would be priced at $19.60”. How many share classes do they need. LOL

“Its backers include Fidelity, Glade Brook Capital, General Catalyst Partners, Hartford Financial, Institutional Venture Partners, Lightspeed Venture Partners, and Wellington Management.”

I’m SHOCKED!!!!!

[ghostParticipant]

MarketWatcher wrote:

Just the tip of the iceberg on this one.

I think you may be right. It wouldn’t be a bad short if it were public.

[MarketWatcherParticipant]

MarketWatcher wrote:

“Its backers include Fidelity, Glade Brook Capital, General Catalyst Partners, Hartford Financial, Institutional Venture Partners, Lightspeed Venture Partners, and Wellington Management.”
I’m SHOCKED!!!!!

I’m “shocked” /lol/ because……

ghost wrote:

I think you may be right. It wouldn’t be a bad short if it were public.

A great short. That is what these assholes are doing. Underwriting the deal, selling the “series E”, and profiting on the way in and the way out. How the SEC has not put a stop to this s~~~ is beyond me. /private deals right?/

I wish I was a market maker. /sigh/

[Author]

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